If you have a social media presence, and if you are reading this you probably do, you may be using some of the tools without knowing the audiences. Powell goes through the sites such as Facebook, LinkedIn and mySpace, detailing who the primary audience is for each site. Beyond that, however, she runs through Pinterest, Instagram, Tumblr, and on down to lesser known sites that cater to South American, Australian, British and Canadian audiences.
Juliette is not afraid to give a nod to other authors in the social media field. Her emphasis on making the best use of social media as more than casual, friend-sharing is pointed out by her use of a quote by Lani Anglin-Rosales, the new media director for an online real estate magazine. Ms Anglin-Rosales says that, when using social media, "don't friend collect, build a network." That really goes to the crux of the book. If you just want to send messages to friends, go ahead. If you want to use social media to increase your business, however, be strategic and creative with it, and read this book.
33 Million People is filled with examples of how social media can work to your advantage or to your detriment if you don't understand it well enough. Social media is here to stay and it is powerful. The more you know about it, the better equipped you will be in this marketplace.
I would certainly recommend this book as a very informative read. Well worth the money to keep on your bookshelf.