Whether you have your own company or work for someone else, the approach of summer puts people in a different frame of mind. You start thinking more about weekends at a cottage or barbecued dinners in the backyard. If you have children in school, then you know you are rushing to the end of another school year. You are probably finding ways to keep them busy over the summer months so their brains don't atrophy too much by the time school starts again in September.
As one of the crowd that works, however, summer should not be a time to slow down. Rather it should be a time of planning and catching up. If you work for a company that slows down in the summer, use the time to organize, purge, and plan your career trajectory. If you work for yourself, build your market presence, update your print material and your website. You can't really afford to be idle.
Forward planning is not just a catchphrase; it is critical to your success as an individual and as a company. Even if you are not generating revenue, update your contact list, make phone calls and arrange to meet face to face with people. It is important for people to realize that yes, you are still around. Also, you are a valuable resource to others for your knowledge, skills and work ethic.
Almost all of us have been waiting for summer weather, but resist the temptation to chill out too much. A little extra push now will reap rewards in the fall.