I am not what you would call a "sporty" person but over the past few years, I have taken part in a long-distance charity bike ride. The routes go from city to country and the terrain goes from flat, cruising areas to energy-busting hills that make me groan when I see them.
One thing I have found on these rides is that you can never underestimate what you are capable of when there are others in the crowd. Maybe they are cheering you on, or maybe they are offering tips on, in this case, how to ride more efficiently. Or, as I found on my previous rides, they let you draft behind them. This is when you pull your bike in behind someone else and follow them very closely, not touching wheels, but close. The first person cuts the wind resistance, and you are able to gather your energy to get over the hills. Wow! That person is riding anyway but the simple act of saying "here, pull in behind me and I will make it easier for you" is not to be taken lightly.
The same is true in business. Helping someone in a similar position doesn't put your company's success at risk by giving away "secrets". Rather, it heightens the reputation of you and your staff. The industry has a better reputation, and you and your company will be viewed by others as more understanding and compassionate.
Call up someone in a competing business. Invite them out for lunch to share ideas, to problem-solve and to see how, at the end of the day, both your companies can benefit.