I am of two minds about Adam Alter's 2012 book Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave. Yes, the title intrigued me, and yes, the opening gambit is effective, but then it rode up and down like a roller coaster.
The first note, and the one that gave the book the title, was about a jail in the United States, where inebriated people (in this case men only) were put in a cell painted a lovely pink colour. The author stated that the colour appeared to have a tranquilizing effect on the prisoners. What about women, I wondered. And that question was never answered.
The author then goes on to talk about different things that dictate or moderate our behaviour. While a number of them made amusing stories, contradictions began popping up. He quotes Carl Jung as stating that the names we are given at birth "blaze a trail that our destinies tread for years to come." The examples deal with the last names of notable people, so why aren't the antecedents of some more famous people equally famous?
He also talks about fluent versus disfluent names. People with names that are easier to pronounce fare better. However, he only looks at North American culture.
Another contradiction is the point where he states that violence escalates with higher temperatures but later states that sunnier days bring on a mental stupor. His "evidence" seems more anecdotal, and is somewhat amusing, until the statements become annoying by their contradictions.
This is another book that I would recommend taking out of the library. An amusing read and some worthy nuggets can be mined from it, but save the money for a more worthwhile book.