What you want to be habitual are the mundane aspects that need to be done each week, like timesheets, checking your email inbox and archiving material. What you want to be spontaneous are the things that free your mind; the things that let you spread your metaphorical wings.
If you can be more creative in the issues that matter to your clients, they will know that you are offering them more than the standard service. That is what will make you stand out from your competition. And you DO need to stand out from your competition.
If nothing about your work day is habitual, you are either living the dream, or you are creating too many distractions before you can even reach the part of the day that deals with clients.
If you are the one person that does everything in your company, you may feel your day tosses you about so much so that nothing becomes a habit and everything becomes about putting out fires. Forgot to invoice your client yesterday? Yup – you have to stop and do it now. Toner cartridge ran out and you don’t have another one? There you go again.
Look, I am not saying it is easy. I know how hard it is to make habits out of the minutiae in running a business, but it is necessary. Otherwise you will not be presenting the brightest sparks of ideas to existing or potential clients. It isn’t easy and it will probably take more than the 21 days that are touted as the magic number to make or break a habit. You will find, however, that it was worth the effort.