Ms Bell is very much of the opinion that you need partnerships to build your presence, or brand. You need people that know you and aren’t too busy being kind to be honest with talking about your strengths, passions, and values. As can be expected, she talks about how important image is and how your image in reality may not be what it is perceived to be. Hence, the honest evaluations from others. The good side is that she feels your image is not cast in stone and if need be, can be changed.
The author also talks about the 7-second introduction, which is not the same as the 30-second elevator speech. Seven seconds certainly forces you to be precise and brief, maybe too much so. She dissects each age group from the Boomers, GenX, GenY (or millennials), and GenZ and is a firm believer in targeting each group slightly differently depending on their knowledge and perceptions.
While I enjoyed the book, it seemed to try and be everything to everyone. In addition to the above, Bell talks about dining etiquette, clothing, and more. It seems to be trying to be the basic manual for someone new to the business world, and a more advanced look at building your brand. I would say the book is worth a read but maybe from the library, before you put out the money.