I started thinking about how that relates to business and “free” information and advice. Do people often ask you for advice, knowing that wouldn’t actually come back another time and pay you for your expertise? Do they question the value of your knowledge, particularly if they are a friend?
If someone you know works in retail and you go to their store, you wouldn’t ask them for something for free would you? Well, first of all, they don’t own the company but, more importantly, you just expect to pay for something in a location where there is a cash register.
When you have your own, non-retail company that relies on your expertise, people sometimes value that knowledge less than bricks and mortar. How do you change that?
Don’t be afraid to call people out and ask them if they value your knowledge less. Let them know that you can give them some time, but any more and they need to deal with you on a chargeable basis. You many annoy some people but you have developed the expertise you have and it is no less valuable than that retail purchase.
While I wouldn’t pay to see many of the movies out there, I would pay for someone’s knowledge if it will help me run my business more efficiently, help me development my client base, or just make life a bit easier for me. I would pay for that.