People are always looking for that something extra, that extra bonus that seals the deal. When you are a company that isn’t retail, you have to think about what you can offer as a value-added service.
When I started my company, I made a conscious decision not to have a storefront operation. In the first place, working from an office at home gave me a better idea of what my expenses would be and a better way to keep them in check. There was also a value added bonus, which wasn’t apparent in the beginning.
I would, and still do, go to the client. Because your potential clients probably have a lot of tasks on their plate, not having to factor in travel time for a meeting is a bonus. I still think it is a service worth keeping.
As my business has progressed, I have several other value-added services that work for my company. Whether or not they will work for yours is something you have to decide.
When I finish a design for someone, I give them the artwork. This is probably counter to what most designers do and I recognize that my original designs are proprietary but, for me, it builds trust. I am taking a chance that someone else could take my work and use it as their own but I am willing to take that risk. It is frustrating for a company to be compelled to return to the designer for small changes and tweaks that need to be done.
Another value-added service is something I offered a few years back. I would help small associations with their communication output. However, I always worked with their existing software, so that at the end of the day, they had a product they could produce again and again, rather than calling me. Some people might think that I just did myself out of work. They may be right. However, these associations didn’t have a budget to hire a graphic designer and I felt, and still do, that it should not be a barrier to accessing good design.
So while you are reviewing your year-end marketing, think about what you can provide as a value-added service.