When you start a company, your cup is usually empty or near the bottom. That is, you may or may not have clients to start with and you are starting from a standing still position. Your business grows, as does your client base, gradually filling up your cup.
As your business matures, clients come and go, sometimes partially emptying your cup and then adding a bit more. Hopefully, you will be able to keep your cup from being totally empty. In the slower, or drier periods, you have to be imaginative. You have to look for other sources to fill up your cup. If one well is dry, go to another. Or, you may have to drill a whole new well. The important thing is to keep adding to your cup. It may be a few drops or it may be a flood.
Whether your cup is empty or full, or part way in between, it is mostly up to you. How full is your cup now? Is there room to add more to fill it up? If it is almost empty, then why? Don’t try to do this all by yourself all the time. You need to pull in others to help with the heavy work, and to help plug the holes when that cup is leaking.
So, you see, your business really is a cup. Or maybe ananalogy of a cup. But nevertheless, view the half empty cup as a challenge and not an indicator of defeat. The opportunities for business can ensure you keep your cup topped up. You just have to know where the taps are.