I have asked people in the know if it is good that I had almost 3,000 hits last month, 5,000 kbytes, and more numbers of different sorts. I haven't really been able to get a firm answer and maybe that is good. What I have generally heard from people is that I should look and see if my numbers are going in an upward direction. It is more important to have the numbers climbing, than the actual numbers themselves.
For the uninitiated, there are certain things that you do want to keep in mind when you look at your websites statistics. For instance, how long have people stayed on pages, which pages are the most popular ones, and what SEO (search engine optimization) words are bringing in the most traffic. You also want to know what pages people are leaving your site from. For instance, the greatest number of visitors to my website leave from this blog page. They hit my front page and troll from there, working their way back.
Even though I have a comments section on the "Contact Us" page, few people actually leave a comment. That is okay though. I look at many other websites without leaving comments and I suspect others do the same. It doesn't indicate a problem, rather it just means that people have bounced onto my site and then bounced off.
Your website hosting firm should be able to provide you with the statistics you are looking for or better yet, you may be able to check on them yourself. Until you determine what kind of visitors you get, you can't know how effective your website is. Keep it relevant and up-to-date and you, too, will have visitors.