However, I think it is important to curate your list of clients every now and then and I will tell you why. When I was starting out, I would take any and every job that came my way. It was both a means of paying the bills and building my company’s reputation. I realized, after a year or so that some clients were actually losing me money and would never recommend me to someone else.
It was a tradeoff to be sure. Since I didn’t have a full roster of clients, I had more time than money. The fact that some clients required a disproportionate amount of hand holding was okay at the time. I am happy to say that in my second year, things subtly shifted.
As I worked harder, I became better known and started to develop a client list through word of mouth. The time/money balance shifted and I realized that some clients were actually better suited to a different designer.
So now I ask, do you have clients that are costing you money? Are you holding on to these clients because they saw you through the first, lean years? If you have a special relationship with these clients and are looking at the relationship from another level, by all means keep them.
If, however, you keep those clients just because you are concerned about cutting ties, think about your business goals. After all, it is your success that matters the most to you, and only you can really achieve that.
So have a look at your list and see which clients are helping you to achieve your goals. Curating this list could be the most productive thing you do.