What is important to remember, however, is that there is a distinct difference between endorsing and recommending. Both are good to have, but the recommendation moves people up the ladder even higher.
Why is this you ask? Instead of clicking a button, people who recommend you actually stop and think about exactly what it is that they are recommending you for. It’s important.
I know, LinkedIn pops these little banners up saying “Does so and so know about this or that”?, prompting you to endorse them. While you may truly know that someone is experienced in something, it doesn’t tell the whole story. Why do you endorse them? That is where the recommendation comes in. It rounds out your appreciation of their work.
One or two sentences will ensure that those people are getting the recognition they deserve. Endorsements are never bad; recommendations are just better.