I opened my first Hotmail account when I was travelling oh so long ago and wanted a non-business email account to connect with people. I have my tried and true account that was started with my first company where I was the boss. And then I created a Gmail account specifically to deal with the schools my children were attending and where I spent a lot of time volunteering.
My next account came as a seasonal one, dealing with a contract job that I do every year but which lasts six or seven months. I stop using it for a few months and then pick it back up again. Finally, I have another business email address for my latest venture. And still I think of adding another.
Why, why, why?, you may ask. In a way you could be right. I am using my different email accounts to some extent as folders to sort my mountain of emails coming in. However, I also use them as brand identifiers. The domains for some of my emails identify me by the type of job I do. And that is probably the most significant reason for all the email accounts.
Each of my company names has email accounts with the same name. You could say that I could drop the others. As each of these companies are my own, there is no chance I will be ousted from the company, so don’t risk losing access to them.
My Hotmail account is rather anonymous and I use that for entering contests for things my friends don’t know I spend my time on. The Gmail account is close to becoming obsolete as my children start to age out of public and high school systems. But I keep it just the same.
On reflection, I think I have reached the balance. Five accounts may be just enough. Unless I start another company that is. Then I may have to rethink my decision.